The End of Inefficient Go-to-Market Planning
“A force multiplier — invaluable B2B intelligence.”
Data to validate, surprise or discover your competitive edge
- Drive message differentiation
- Deliver quantifiable message data
- Reveal market nuances
- Inspire creative teams
Simple-to-Use, Yet Powerful SaaS Solution
From 3-12 Weeks
To 3 Minutes
- AI-curated data to instantly unveil key messages
- For B2B leadership, product teams and communicators
Why Use Discerna?
It’s time to end manual, subjective-only messaging analysis. Embrace a simple to use, yet powerful SaaS and data feed solution.
Brand Evolution
A product manager sees lagging sales and wants to refresh product messaging.
New Company Intro
A start-up is trying to understand how to name and position it’s new company.
Company Acquisition
A VC or investor is reviewing the market and whether they are aiming at a specific category or feature set.
New Leadership
A new CMO is looking at competitors in the market and how the companies are positioned.
Product Launch
A product marketing lead is prepping a launch, before creating dozens of messaging deliverables.
Growth Marketing
A campaign manager is developing Q4 programs and looks back at last Q4 competitive messages.
Hear What Our Beta Testers Say
“Very Cool! Insights are very useful.”
Communications Manager with a B2B Cybersecurity Software Company
Jayne V. – East Coast RTP
“Wow! This is amazing. Nobody does this.”
Advertising Manager with a B2B Software Company
Olivia D. – Silicon Valley
“Good competitive pulse. Helps me keep tabs on marketing.”
CEO/GM with a B2B SaaS Software Company
Marty I. – Silicon Valley
“Let me know when this is ready. I would definitely pay for this.”
VC, formerly as a CFO with a B2B Software Company
Jim W. – California
Accomplished Leadership Team
Chief Executive Officer & Co-Founder
- Award-winning B2B tech marketing consultant
- Cybersecurity aficionado — Israeli start-ups
- Experienced corp & start-up tech leader
Chief Technology Officer & Co-Founder
- PhD in AI
- Successful exit in cybersecurity
- Serial Investor